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SEO (Search Engine Optimisation)

SEO, i.e. “Search Engine Optimisation”, is a technical and strategic optimisation process for websites to rank higher in search engines. Its purpose is to optimise the content, structure and other factors of the website so that search engines can easily identify the website and list it in higher rankings. In this way, it is aimed for the website to receive more traffic from organic search results and attract more visitors.

SEO consists of a set of techniques and strategies that help a website get noticed by search engines and rank higher. The importance of SEO can be summarised as follows:

  1. More organic traffic: SEO helps your website to be ranked higher by search engines. This allows you to attract more organic traffic to your website.
  2. Higher click-through rates: SEO helps your target audience find your website more easily. This leads to higher click-through rates.
  3. Competitive advantage: SEO helps your website rank higher than your competitors’ websites. This provides a competitive advantage for you.
  4. Better user experience: SEO helps your website to be user-friendly. This ensures a longer stay on your website and more interaction.
  5. Long-term results: SEO is a long-term strategy and the effect of the work done lasts for a long time. Therefore, utilising SEO is essential for the long-term success of your website.