A creative director is a person in an advertising agency or other similar organisation who is responsible for the creative aspects of advertising campaigns. This person creates the concept of advertising campaigns, manages the design of advertising materials and keeps in touch with clients. In addition, creative directors often manage and coordinate the work of designers, writers and other creative professionals.

Creative directors are essential since they are responsible for the creative aspects of advertising campaigns in advertising agencies and other marketing communications organisations. They create the imaginative concepts and designs that ensure the effective delivery of the advertising message, which is critical to the success of an advertising campaign.

In addition, creative directors stay in touch with clients, helping them recognise their needs and expectations. In short, creative directors manage the creative aspects of advertising campaigns, enabling clients to reach their target audiences and successfully market their products, services or ideas.